First time Sales Manager, Long time Sales Rep | 4x President’s Club | 1x Founder’s Club | 1x Heavy Hitter
Yesterday, HubSpot went public with one of the more monumental changes I've been a part of in my seven years at the company: Seats. Here's my breakdown (this is new to us internally as well, so we'll all be learning together) 👀 View-Only Seats - Analysts or Ops analyzing data or exporting info out of HubSpot, the CEO who doesn't want to do anything, and people who manage strictly off reports. I don't sense portals will have many View-Only seats because if you're going to want to do anything, you'll need a Core seat. 💺 Core Seats, aka Edit Seats - Marketing Managers, Ops people, probably everyone who isn't in Sales and Customer Service / Success. I'd guess this is the bulk of what will make up non-Sales & Service team seat counts; hence, "Core" will be the foundational seat of your portal. 💰 💡 Sales & Service Seats - Sales reps/managers. Service / Success agents/managers. Anyone who wants to benefit from automation (notifications, Leads / Deal / Ticket rotation, etc.) and can access the enablement tools (Sequences, Meetings, Playbooks, Calling, etc.). I'm leaving a lot of "Seat" functionality out, but conceptually, that's the easiest way I've grasped it. If you will use Tickets or Deals, get one of these. 🤝 Partner Seats - Free implementation seats to help our mutual clients set up their HubSpot portals. If you're an agency, your client doesn't have to pay for you, and you can go about your business without limitations. Once this is officially launched on March 5th and we're having daily conversations around the change, this could change, but that's what I got for now. Hope it helps.
Walter Gueler
3mo
This is basically the end of the "free CRM era" which was great both for micro companies doing "just free" but for companies that were using paid HubSpot just for marketing / sales but the CRM was used across the company for non sales related tasks (it comes to my mind a HUGE startup with >$600M raised that only had 5 sales pro paid seats and 1000+ free ones using the free CRM features on a daily basis)
Bob Balm
3mo
For me, the big unlock was being able to 'get' Enterprise without a base fee. At least from what I understand, as I'm still learning myself. I've got a few clients with a smaller headcount that don't have the budget for an enterprise hub in addition to their other hubs, but definitely have use cases for custom objects. If I understand it correctly, we should be able to get them, say, 3 Enterprise level core seats ($75 each) and 1 Sales seat ($150 each), at a much lower price point than if they had to purchase any one Enterprise Hub previously (at least $1700 off the top of my head). For smaller implementations that are more custom in setup, this is a real game changer.
Andrew D. Henke
3mo
This will be great for smaller businesses no doubt. I’m curious to see how it works for midsize businesses (10-40 sales reps) and if it will continue to feel expensive to them. It’s a hard segment to tackle because they don’t have the resources for enterprise but are more sophisticated and have more needs than the truly small businesses and teams.
Vinay Bhardwaj
3mo
The effect of HubSpot's price change will have ups and downs, depending on how companies used the product. Smaller sales teams might find it more beneficial, while larger ones will need to analyze the costs. The introduction of view-only and core edit seats is a good move, especially for ops people, as it prevents unnecessary meddling within HubSpot. However, this shift might create a gap for another CRM to fill as HubSpot moves up the ladder.
Carl Ferreira
3mo
Brandon does this basically mean that free CRM goes away? Because you need a core seat yea?
Brendan Short
3mo
Whoa. Big moves. I think pricing for gtm tech matters a lot going forward. More thoughts here: https://www.thesignal.club/p/whoever-figures-out-how-to-switch
Arpan Patel
3mo
Julio Martínez Julie Jin hubspot catching on to the smart approach you already had
Adam Zmikly
3mo
Coming from a CRM company as a CSM, this is HUGE! Customers used to comment on accessibility across teams/partners all the time. The answer was always the same, just buy more seats. This then becomes a GRR nightmare at time of renewal when they “true up” and realize they’d rather cut seats to save money. Or they paid a year for seats that they only needed for two months so a partner could implement something in their system or whatever the case may be. Kudos to the Hubspot team.
Paul Daum
3mo
To make it easier to understand how the new pricing model will impact monthly expenses I have created a simple calculator here: https://www.pauldaum.com/#calculator
First time Sales Manager, Long time Sales Rep | 4x President’s Club | 1x Founder’s Club | 1x Heavy Hitter
3moAnother in depth breakdown : https://www.linkedin.com/posts/connor-jeffers_hubspot-seats-b2b-activity-7158499896906457090-H5Em?utm_source=share&utm_medium=member_ios